Clients
Organizations I've worked with.
Brands and institutions across Southeast Asia, Singapore, and global markets.
Commercial
NGOs & Impact Organizations
Senior digital growth strategist with 9+ years building audience-driven media and campaigns across Asia and APAC.
Brands and institutions across Southeast Asia, Singapore, and global markets.
A selection of work across media growth, performance marketing, and digital strategy.
Built two climate and energy media platforms from early stage to millions of readers across Asia, cited in policy briefings and major media.
Expanded a leading Canadian HR analytics SaaS platform into Australia and New Zealand through precision-targeted paid media and conversion tracking.
Solved high acquisition costs and low in-app purchase rates for Myanmar's leading streaming app through data-driven diagnostics and funnel optimization.
Built a high-volume, intent-driven lead generation system for Myanmar's leading ISO-certified English learning center using conversion-focused campaigns.
I'm a digital growth strategist based in Bangkok, working at the intersection of audience intelligence, performance marketing, and strategic communication. Over nine years, I've built systems that grow the right audiences, not just large ones.
My work spans commercial performance campaigns across APAC and mission-driven media growth for climate and energy organizations. The connecting thread is the same in both: using data, narrative, and audience behavior to make important ideas reach the people who need them.
I think in systems rather than isolated campaigns, and I believe the best digital strategy is indistinguishable from clear thinking about people.
More about meOpen to strategic consulting, growth roles, and research collaborations across Asia and APAC.
Let's talk